Social Media
Content Creation and Strategy
Harnessing the power of social media for good.
My role in the Social Media LandscapeFor better or for worse, Social Media is one of the most powerful influences on our modern culture. As a creative producer and marketing professional, I feel it is my responsibility to contribute authentic content that educates, empowers, and inspires.
Creating with Purpose
I decide what and how I post with several goals in mind:
GROWING BRAND AWARENESS - through viral reels and trial reels that utilize clean and compelling visuals, trending audio, and personal stories with relevant hooks help to grow brand awareness. By tracking and analyzing data, I can understand engagement, reach, and audience demographics. I can analyze what content has the strongest conversion rates, turning views into followers, and use successful posts as templates for future content.
FINDING TARGET DEMOGRAPHICS - Boosted posts, which allow you to specify the age, gender, region, and interests of the people who see your posts, are a fabulous way to build an audience on social media that can be converted into real-life patrons, customers, and fans.
ENGAGING CURRENT AUDIENCE - By using clear messages posts, I’m able to understand what brought our followers to us and why. With this in mind, I create content that follows these same themes and keeps our audience engaged.
EDUCATING OUR AUDIENCE - It is not uncommon for social media to be the place where people get their news, make plans, discover opportunities, and learn new information. By providing PSA’s, important dates and events, and team member spotlights, I can keep followers informed.
FORMING CREATIVE AND PROFESSIONAL RELATIONSHIPS - Instagram is a critical tool for discovering potential collaborators, platforms, and other professional opportunities. I don’t just post - I engage, research, explore, and nurture relationships.
***While the bulk of my social media management experience has focused on Instagram, I also work in Facebook, TikTok, and X. I have found that brand growth, engagement, and real-life conversions are most-often created in Instagram, but the content made for that platform can be efficiently and effectively translated for other popular social media platforms.