Professional Copywriter:
trac.co Independent Music Distribution
trac Community e-mail campaign
After Day 1 deployment of campaign, Community waitlist increased from 194 to 452 users overnight.
trac Notes Newsletter
As head of the trac Notes weekly newsletter, I built new wireframes each week on Google Docs, provided all copy, CTA’s, and internal / external links, and created hero images on Canva. From week one to week two, there was an encouraging increase in click through rate.
trac landing and sub pages
I provided copy for the trac rebrand, channeling the brand voice and catering to trac’s target user demographic of independent musicians.