• Six Weeks Out

    • Teaser Post to IG

        • Include save the date information (show dates, when tickets will go on sale, location).

        • Co-author this post with BV

        • Share on both IG and FB Stories

        • Credit photographer and tag them

        • Use of specific hashtags

          • Save to Highlights (Title highlight “Name of Show”)

          • Continue to post to story daily

  • Five Weeks Out

    •  Behind The Scenes Reel

      • If a :15 or :30 second video is available, create a Reel to post and share via Stories on both IG and FB.

      • Attach song - should be something trending, related to dance/our audience

      • Caption can include brief description of show, dates, ticket link

      • Credit videographer and tag them

      • Tag BV and we can share on our Stories

        • Save to Highlight

  • Four Weeks Out 

    •  Behind The Scenes Reel 2

      • If a :15 or :30 second video is available, create a Reel to post and share via Stories on both IG and FB.

      • Attach song - should be something trending, related to dance/our audience

      • Caption can include brief description of show, dates, ticket link

      • Credit videographer and tag them

      • Tag BV and we can share on our Stories

        • Save to Highlight

  • Three Weeks Out

    • Interview with Director

      • Film and edit short director interview OR Get quote to go with image

      • Tag director if they’re on IG so that they can reshare

      • Caption can include brief description of show, dates, ticket link

      • Credit videographer and tag them

      • Tag BV and we can share on our Stories

        • Save to Highlight

  • Two Weeks Out

    • Rehearsal footage reel(Make sure we have permission)

      • Share footage to story and link story to tickets for the show

      • Caption can include brief description of show, dates, ticket link

      • Credit videographer and tag them

      • Tag BV and we can share on our Stories

        • Save to Highlight

  • One Week Out

    •  Detailed IG Post

      • Use official photo (whatever goes on the program)

      • Break info into several pages on Canva to create carousel

      • Include location, dates, times, and where to reserve

      • Co-author with BV and tag any performers, directors, etc. from performance on IG

        • Share to story and include link to ticket reservations

        • Share to Highlight

Social Media Strategy :

Shows

For the six shows that BodyVox presents, collaborates in, or hosts per season, I am tasked with building out a standard, comprehensive social media campaign strategy that can be followed by myself and anyone else involved in social media.