Social Media Makeover

I am currently heading the initiative to take BodyVox’s social media strategy to the next level, increasing audience reach and engagement, and as a result, driving incoming clients, teachers, patrons, and reputation.

Social Media Four Part Plan

Part One: Identify Objectives

Broad Goals

  • Solidify BodyVox’s role as essential art organization in greater Portland community

  • Inspire curiosity

  • Foster the love of dance

Tangible Business Goals

  • Fill classes

  • Double ticket sales

  • Increase teacher applications

Tangible Marketing Goals

  • Humanize our social media

    • Teacher spotlights

      • Reels of teachers sharing their experience, expertise, stories, etc.

    • Company Dancer spotlights

      • Introduce the faces of BodyVox Dance Company

    • Class spotlights

      • Edit and post visually interesting reels of classes in action, student interviews, etc.

    • Leverage other accounts

      • BodyVox Ambassador program

        • Students, teachers, company dancers, and staff can sign on as BV ambassadors

        • Expected number/type/quality of posts every week in exchange for merchandise, free class cards, and exclusive dance center perks

        • All posts tag BV Dance Center / BV as collaborators, allowing us to showcase posts from other accounts as well as our own

          • Collective footage can be used to populate new TikTok account

      • Collaborating with other organizations

        • I.e From the Ground Up and CMNW


Part Two: Identify team members and roles


Part Three: Organize Workflow and Calendar

Calendar

  • Scheduling tool

    • Ie Buffer/Hootesuite

    • Can be accessed once we get in to FB account

  • Workflow

    • Once roles are identified, meet again to plan clear, feasible strategy

      • Time budgeting

      • Central storage space

      • Communication


Part Four: Bring on Ambassadors

Once our core social media workflow, team, and accounts are organized and up and running, begin to really push for leveraging outside accounts through BodyVox Ambassador program.