Social Media Strategy :

Classes

For every new class added to the BodyVox Dance Center roster, I am tasked with building out a standard, comprehensive social media campaign strategy that can be followed by myself and anyone else involved in social media.

  • Two Weeks Out

    • NEW CLASS ANNOUNCEMENT

      • Tag instructor

      • Location: Portland, Oregon

      • Use relevant hashtags 

        • Google trending dance hashtags/other relevant terms

      • Share post to story

      • Share story to “Take a Class” Highlight

        • Continue to share to story DAILY with enrollment link

  • 10 Days Out

    • BodyVox Teacher Feature

        • IF YOU CAN, MAKE A REEL WITH THE INSTRUCTOR TALKING ABOUT THE CLASS/DANCING/ETC

        • IF USING A REEL, USE FIRST PAGE OF CANVA TEMPLATE FOR COVER PHOTO

      • Get videos, images, quotes from instructor

      • Compile for “Teacher Feature” post

      • Tag instructor

      • Location: Portland, Oregon

      • Use relevant hashtags 

        • Google trending dance hashtags/other relevant terms

      • Share post to story

      • Share to “Our Teachers” Highlight

        • Continue to share to story DAILY with enrollment link

  • One Week Out

    • Pop Up Announcement

      • Tag instructor

      • Location: Portland, Oregon

      • Use relevant hashtags 

        • Google trending dance hashtags/other relevant terms

      • Share post to story

        • Continue to share to story DAILY with enrollment link

  • Three days out

    • Detailed Class Post

      • IF YOU CAN, MAKE A REEL WITH THE INSTRUCTOR TALKING ABOUT THE CLASS/DANCING/ETC

      • IF USING A REEL, USE FIRST PAGE OF CANVA TEMPLATE FOR COVER PHOTO

      • Tag instructor

      • Location: Portland, Oregon

      • Use relevant hashtags 

        • Google trending dance hashtags/other relevant terms

      • Share post to story

        • Continue to share to story DAILY with enrollment link